---
title: An International Expansion Guide for Beauty Brands
description: The global beauty industry has been on a wild ride for the last three years.
---
[Asendia Insights ](https://www.asendia.com/asendia-insights)
# [An International Expansion Guide for Beauty Brands](https://www.asendia.com/asendia-insights/international-expansion-guide-for-beauty-brands)
Written by [Asendia](https://www.asendia.com/asendia-insights/author/asendia) | Dec 28, 2023 7:00:00 AM
#### What are the opportunities for long-term success in global expansion for beauty brands? How important are localisation and logistics in global beauty E-commerce expansion?
We are delighted to partner with [ESW](https://esw.com/resources/) who have surveyed more than 16,000 shoppers from 16 countries to find out.
The global beauty industry has been on a wild ride for the last three years. First, Covid-related lockdowns sent many workers home and sales fell in 2020. Then, global conflict and inflation caused shoppers to re-evaluate their financial priorities. And now sales have largely rebounded and are on a strong growth trajectory. Through it all the beauty sector has proved resilient.
##### *“Today's beauty industry is built for Super Fans...who are motivated by scarcity and exclusivity - not price."*
This report aims to give brands the insight they need to make data-driven expansion decisions that grow business.
##### What does this free report include?
- How much beauty shoppers plan to spend on online purchases
- How young shoppers are more likely to buy beauty products
- The top 5 countries for global beauty e-commerce
- What opportunities beauty brands have in global markets
- How ESW and Asendia can enable global growth for beauty brands
[View full post](https://www.asendia.com/asendia-insights/international-expansion-guide-for-beauty-brands)
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