---
title: Asendia - Our New Look
description: Our fresh new identity reflects our transformation from a mail business to a global e-commerce leader.
---

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# Introducing Our New Look

## We’ve come a long way since we formed in 2012. 

Our fresh new identity reflects our transformation from a mail business to a global e-commerce leader. As we continue to evolve and grow, one thing that will always stay the same is our commitment to delivering e-commerce excellence for our customers.

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## Thank you for joining us on our journey

### Our ambition is to continue to grow and develop new solutions for our customers everywhere in the world. This includes:

- Allowing retail brands to reach their worldwide shoppers and grow their businesses by expanding into new markets and destinations.
- Developing new solutions, investing in innovation and expanding our commercial network.
- Putting customers at the centre of everything we do. 
- All whilst maintaining our commitment to responsible sustainability.

![Asendia_end-user_woman_Germany_AFB-1](https://www.asendia.com/hubfs/Asendia_end-user_woman_Germany_AFB-1.jpg "Asendia_end-user_woman_Germany_AFB-1")

#### We’re immensely proud of everything we have achieved at Asendia. But we’re even more proud of the amazing things we help our customers achieve every single day. 

![Asendia_end-user_woman_Germany_AFB](https://www.asendia.com/hubfs/Asendia_end-user_woman_Germany_AFB.jpg "Asendia_end-user_woman_Germany_AFB")

### New look.  Same commitment to  e-commerce excellence.

In 2023, the Asendia Group created two new divisions each with a shared purpose. Asendia specialises in cross-border parcels, packets and mail solutions, while ESW is responsible for our global D2C e-commerce technology strategy. Together as an organisation, our vision is to continue as a market leader for cross-border e-commerce solutions through smart technology and agile logistics excellence. 

#### We’re focused on delivering new ideas and solutions that bring cross-border opportunities and empower growth for our clients.

## Want to know more about the ways Asendia can further support your business? Explore our e-commerce solutions today.

 

[![Discover e-PAQ](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6761368/1b7fb38e-a5e1-4a22-b4e8-d0e292a07a78.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/6761368/1b7fb38e-a5e1-4a22-b4e8-d0e292a07a78)

![Group 11424@2x](https://www.asendia.com/hubfs/Group%2011424@2x.png "Group 11424@2x")

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.asendia.com/#organization",
  "@type" : "Organization",
  "alternateName" : [ "Asendia" ],
  "description" : "Asendia is a global leader in international e-commerce shipping, cross-border parcel delivery, returns management and customs solutions, serving online retailers across more than 200 destinations worldwide.",
  "knowsAbout" : [ "Cross-border e-commerce shipping", "International parcel delivery", "DDP (Delivered Duty Paid) shipping", "E-commerce returns management", "Customs clearance", "Order fulfilment", "IOSS and EU VAT compliance" ],
  "name" : "Asendia",
  "sameAs" : [ "https://en.wikipedia.org/wiki/Asendia", "https://www.wikidata.org/wiki/Q723691", "https://www.linkedin.com/company/asendia", "https://www.youtube.com/asendiachannel" ],
  "url" : "https://www.asendia.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.asendia.com/#website",
  "@type" : "WebSite",
  "alternateName" : "Asendia",
  "name" : "Asendia",
  "publisher" : {
    "@id" : "https://www.asendia.com/#organization"
  },
  "url" : "https://www.asendia.com/"
}
```